We are excited to announce that we are kicking off the first leg of our 2010 Boston Marathon campaign—-the RunKeeper Boston Marathon Sweepstakes!
I’m sure many of you remember our antics at the Boston Marathon last year. We partnered with a team of college students from Emerson College, put together a series of funny videos leading up to the race and I ran the entire marathon dressed as a giant iPhone with RunKeeper on the screen. This little campaign was met with quite a bit of media attention, with articles in NY Times, Xconomy here and here, PRWeek, and many others.
Well, we decided to team up with some students from Emerson College again this year to double down and try to go even bigger. We are hard at work on a marketing campaign that will be a lot of fun to put together, and we hope even more fun to watch! More details will follow as we get closer to the race, which is April 19, 2010.
As part of the race, I am running on behalf of the American Liver Foundation, and my colleague Aaron White is running on behalf of Grateful Nation. We are seeking to raise a combined $20,000 USD for these wonderful charities.
We’ve also added a new twist this year: For every $10 USD that you donate through either of these links, you will receive one entry in the RunKeeper Boston Marathon Sweepstakes! (So, if you donate $20 USD you get 2 entries, $40 USD you get 4 entries, and so on).
Thanks to our terrific partners, we have several great prizes lined up this year, including:
You can learn more about these great prizes on the sweepstakes landing page here.
To be eligible to win one of these prizes, donate at least $10 USD to one of these terrific charities at the links below:
You can support Jason’s race and the American Liver Foundation here.
You can support Aaron’s race and Grateful Nation here.
The Sweepstakes is open to anyone who donates to either one of these charities through Jason or Aaron’s pages between now and April 18, 2010 at 11:59:59PM EST. Winners will be picked at random from the received entries, and will be announced the week of April 19 in the days following the marathon.
This will be a fun little experiment! The epitome of doing well while doing good, and a great way for each of you to have a shot to win some incredible prizes.
RunKeeper Founder & CEO