Guest post from Andres Moran, the co-founder of Earndit.com, a fitness rewards app that recently integrated with the Health Graph API.
My name is Andres Moran, and I’m the co-founder of Earndit.com. For those that don’t know about us, Earndit rewards you for exercising with a verifiable tracking service such as RunKeeper
In the fall of 2009, well before launching Earndit, we spent quite a bit of time studying the different fitness app
communities, because we knew we’d be partnering with them at some point down the road. It became readily clear to us that RunKeeper was going to become a leader in this space. We were impressed by the way the company engaged its users; we were impressed by how it made product decisions; and we were impressed by the company’s vision for the future. So, when we learned that they would be releasing the Health Graph API
, we eagerly reached out to them and asked if we could be one of their early integration partners. Fortunately, they viewed Earndit as a good fit.
RunKeeper has all the right ingredients in place to make the integration process a really smooth one. They’ve done a fantastic job with the documentation, and the couple of times there have been questions, they’ve been extremely responsive and helpful both via email and on the developer board. It’s obvious that they care about the success of the integrations with the Health Graph. On a technical note
, we were very pleased that they went with Oauth2; in total, it took us just one week to integrate!
The results thus far have been nothing short of astounding! We knew that we’d get a flood of new users from the RunKeeper integration, but we didn’t expect it to be this large. There were actually two different phases of post-launch traffic that corresponded with different types of messaging: the first phase was a result of messages RunKeeper posted to Twitter, Facebook and their blog, along with listing Earndit
in the RunKeeper App Directory
. This provided consistent traffic for several days, and we received close to 100 new signups per day.
Then came the second phase: an email from RunKeeper to all its users telling them about the integration. The email brought our already-upgraded servers to a screeching halt! We were able to upgrade our servers to maximum levels, in order to quickly re-establish service, but it was a scary five minutes. We’ve been in this second phase for a few days now, and signups have been close to 1,000 per day! Each of those days represents a significant increase over the biggest signup days we’ve had in the past.
There’s a phrase used in the startup world when the popular tech blog, TechCrunch
, writes about your company and sends you an overwhelming amount of traffic. That phrase is “We got TechCrunched.” Well…we have a new phrase for you: “We got RunKeepered!”
We couldn’t be more optimistic about the continued success of this partnership. RunKeeper users have reacted so positively to Earndit, and we’re blown away by all the nice things they’ve said about us. We believe the future growth of RunKeeper will undoubtedly help drive the future growth of Earndit. Finally, we’re really excited about all the third-party services that will tie into the Health Graph
because, in doing so, those services will be also potential partners of Earndit.