OK, so the cat is out of the bag. I’m running the marathon in an iPhone costume. But it’s not just any iPhone costume—it’s a really good one! Notice anything familiar on the screen?
We released the second video this morning, which takes you through how this little scheme/social media campaign/marketing event came to be. Here is the 2nd video for your viewing pleasure. . .
And finally, we’ve had some great coverage of our little campaign so far as well!
Is there an app to change the marathon routes
Technology-focused execs prepare for Boston Marathon
We hope that you are having as much fun with all of this as we are! We are still only partway through this little plan we cooked up. The good news is, the fish are biting! We are generating some pretty serious mainstream media interest, and we still have 2 full days before the race, an expo, an appearance by the RunKeeper Street Team, a 26.2 mile Boston Marathon in an iPhone costume, and a great follow-on video to go!
I’ll say it now, our goal for this campaign is to make the attention that the iPhone receives so great that it is comparable only to that of the lead runners. Think we can do it? We’ll need your help! Help us beat the war drum around this little campaign, and let’s show the world what we are made of! (Lycra with screen-printed fabric and a rope frame).
I can’t wait to see how this plays out! Fasten your seatbelts 
Jason